Chiropractic CRM & Patient Marketing
A cloud chiropractic CRM (Customer Relationship Management) system is the most powerful technology tool you can have to advance health by strengthening the patient relationship.
To properly engage your patients and market your clinic, you often have to go elsewhere for software. Many other CRM systems will cost your clinic $300 to $500 a month.
Often generic CRM software is developed for businesses requiring features your clinic will never use and does not include your most basic descriptions of patients and prospective patients. Most healthcare staff won’t learn a new software if it is too complex and cannot talk to the practice management software.
ClinicDr chiropractic CRM is seamless and requires no double entry. It automatically synchronizes with the treatment side of the software. You will hardly notice how the chiropractic CRM embeds into your treatment flow. Imagine completing a treatment note and sending a text or email to the patient with a friendly reminder or a “how do you feel after the treatment?”
Our practice management platform comes with a simple to use patient marketing CRM already built in the main menu. Here are some of great things it does for you:
ClinicDr chiropractic CRM simplifies the complex. Marketing happens naturally by all of your team. Simple widgets notify you of new texts and emails from patients and simple keystrokes to respond.
Using the ClinicDr practice management platform’s marketing capabilities will grow your clinic and engage your community.
Why Should Your Clinic Have A Chiropractic CRM?
A chiropractic CRM advances health by strengthen patient relationships and making it easier to attract new patients.
While every chiropractic software enables you to manage and record patient care, very few of these chiropractic EHr’s, provide a wholistic management and tracking approach to engagements with the patient beyond treatment. Every clinic communicates and does engagement beyond the treatment room. But if the chiropractic practice management software does not have a CRM, the communication and engagement are happening manually, without being intentional and without creating a record of actions and results. You cannot manage what you have not measured.
Some larger chiropractic clinics have often grown large by using a generic CRM. These generic CRMs are often expensive ($500/month). They do not sync with the chiropractic EHr system, causing double entry errors and inefficiency. They often have numerous tools and features that a chiropractic clinic will never use. Clinic team members get frustrated and require training and stop using the system. Sometimes these off the shelf systems do not even allow you to properly describe a person who treated in your clinic as a patient versus being a prospect.
Having a chiropractic CRM built into your chiropractic practice management software is the first step in eliminating the expense and frustration, but there are other important considerations. To enhance patient relationships in the treatment room you need a chiropractic software that does not get in the way of the eye to eye communication that is the hallmark of great patient care. The chiropractic software has to be nimble, serve up just in time data and allow the provider the capability of compliantly documenting care in seconds.
Likewise a chiropractic CRM must be nimble, automatically track actions without manually taking notes. And even the menu structure of the chiropractic CRM should be able to quickly and intuitively serve up to the user, patients or prospects that are active within the last 60 days or inactive. Nearly all email or text blasting begin with special messaging to these groups encouraging greater engagement with the clinic: inactive prospects are encouraged to be active prospects, active prospects are encouraged to become active patients and inactive patients are encouraged to become active again.
With all that in mind, here are the features that should be included in the chiropractic CRM software you wind up implementing:
Feature 1: Reports and Dashboards
The CRM needs to have the ability to create customized reports and analyze data and statistics.
Feature 2: Email and Text Blasting
This allows you to blast email or texts to patients and prospects to remind them about appointments, educate them or market your practice.
Feature 3: Ability to Integrate with Existing Software
Your chiropractic CRM must be able to integrate with your clinic’s current EHR software. Your patient is a single entity. You have a single relationship with them. Your CRM and EHr should seamlessly allow you to relate to the patient both in and outside the treatment relationship.
Feature 4: Multi-Platform
You don’t want to be limited to just the desktop computer. A good CRM will be available in the cloud. Your entire team and even the patient can access or input data 24/7 while away from the clinic. Imagine the chiropractic practice management software, patient apps on their smartphone, appointment requests through the clinics website and new patient intake paperwork completed online, on the patient app or at your front desk. The integration should provide numerous seamless interconnections, so you can hardly see the difference between the EHr and the CRM or between in and out of the clinic.