What Chiropractors Can Learn From Retailers About Omnichannels

Online retail giants have dealt what seems to be a staggering blow to brick-and-mortar retailers in recent years, with more and more shoppers turning to the convenience of online shopping in favor of browsing in-store. From this disruptive trend has emerged a promising compromise, though, in the form of omnichannels. They bridge the gap between brick and mortar stores and their recognizable branding through companion smartphone apps and online shopping. By providing an essentially seamless shopping experience, savvy retailers are able to keep their brands at the forefront of customers’ minds with named apps. These apps are installed right on their phones and deliver the convenience of online shopping, the control of in-store browsing and the marketing of personalized push notifications. All this in a bleeding-edge technological package.

Can chiropractic clinics apply this logic to foster better communication and stronger connections with patients? The answer might be more straightforward than you think.

What Are Omnichannels, and How Can Chiropractic Clinics Use Them?

Omnichannel retailing is built on the principle that retailers who can provide shoppers with multiple points of convenient access, like online shopping, mobile app shopping and store visits, can then leverage not only their goods and services, but also their brand recognition and other assets. All this fosters ongoing customer loyalty. Mobile-app push notifications keep users informed of in-store specials and sales, acting as built-in branding, while emailed coupons drive web-based sales. Omnichannel customers spend an average of 4 percent more on in-store shopping trips, and up to 10% more online than customers who use single-channel shopping avenues. With each added channel a shopper uses to access a favored retailer, their spending increases. The numbers are in, and they don’t lie; omnichannel retail drives sales and customer loyalty. 

When chiropractic clinics take advantage of comprehensive practice management software like ClinicDr, which includes invaluable tools like patient apps, you’re able to apply omnichannel concepts to health and wellness, not just retail. Beyond the branding power of an app prominently featuring the name of your clinic, you’re also able to provide an extra channel of communication, which keeps your patients better connected and helps them take a more active role in their care.

Omnichannels aren’t just for retail. With ClinicDr, they can be part of an overall clinic management strategy that includes a vast reduction in costly billing and coding errors, efficient management of Electronic Health Records and more. Contact us today and learn how you can harness the power of omnichannels in your practice to increase patient satisfaction while increasing efficiency across the board.

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